The law passed in April and was quickly signed by Republican governor Phil Bryant; it went into effect July 1. Several cities in Mississippi, including Jackson and Hattiesburg, are challenging the insidious law by passing resolutions affirming all patrons are welcome. Equality Mississippi is distributing stickers that proclaim, "We don't discriminate: If you're buying, we're selling."
The American Family Association has found a way to take umbrage with the stickers.“It’s not really a buying campaign, but it’s a bully campaign, and it’s being carried out by radical homosexual activists who intend to trample the freedom of Christians to live according to the dictates of scripture," AFA's Buddy Smith stated, according to Pink News.
Local merchants and professionals like chef John Currence bristle at the law's effect on the state's already inhospitable reputation. “We are not going to sit idly by and watch Jim Crow get revived in our state," he said, vowing to fight the law. Similar legislation is winding its way through Kansas.